With a fresh, streamlined design, MARKETING, 9e Takes You There --helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, ThomsonNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.
186.27 USD

Das Lehrbuch richtet sich in erster Linie an Studierende an wissenschaftlichen Hochschulen, die im Rahmen ihres Grund- oder Bachelor-Studiums Lehrveranstaltungen zum Thema Marketing besuchen. Es ermAglicht dem Leser einen kompakten Einstieg in das moderne Marketing. Besonderer Wert wird hierbei auf die Vermittlung eines elementaren Methoden- und ModellverstAndnisses gelegt. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen zu kAnnen.
39.95 USD

Retail Marketing
206.95 CAD

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16.40 CAD

Marketing Research
166.30 CAD

Marketing to Seniors
29.95 CAD

CELLULAR MARKETING
128.99 CAD

Research in Marketing
127.50 CAD

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190.27 CAD

The Marketing Dictionary
74.95 CAD