This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K...
33.00 CAD

This issue of the International Journal of Bank Marketing is the first of two special issues devoted to online banking. The call for papers generated a substantial number of submissions from around the world – proof, if it were needed, of the degree of interest in online banking. Some papers were rejected because they were not sufficiently focused on online bank marketing, others because their empirical and conceptual base was not as strong as competing papers. And, of course, some papers arrived months after the deadline! The pool of remaining papers has been split into two issues. A crude division was made between European-based papers (this issue) and those from the rest of the world (Spring 2003 issue). This issue attests to the richness of the subject-matter of online bank marketing. The first paper (Bradley and Stewart) analyses the factors that are promoting and inhibiting the banks’ adoption of online banking. Using a Delphi study of the views of international experts, it is reckoned that by 2011 the vast majority of banks will have an online offering and the vast majority of customers will have adopted online banking. The drivers of bank adoption will overcome the inhibitors in this period of time. Relatively high adoption rates are seen in Scandinavia, so it is particularly apposite to have a paper addressing the Finnish market. Karjaluoto et al.’s large-scale survey investigated consumer attitudes to online banking. They found positive correlation between consumer attitudes to online banking and their prior experience of computers and technology and their experience of personal banking. Finns see online banking as faster, easier, cheaper and as providing more consistent standards of service. Interestingly, social contacts with banking personnel had a contrary effect on attitudes to online banking. The issue of socialisation in customer-bank relations is one taken up by O’Donnell et al. in a UK study. Their main finding is that technology has not replaced the need for personal interaction. The promotion of online banking may make economic sense for banks but their business clients are not universally keen. When corporate clients do rate technology, it is as a complement to other means of interaction. Clearly business clients like to be able to see the whites of their bankers’ eyes! The final paper in this issue provides an overview of the state of online banking in Romania. The factors at work at a national level, in a transitional economy, are more basic than those operating in developing economies. These basics include factors such as the reliability and security of the network and government support. Three characteristics are found in Romanian banking: banks use the multi-channel strategy; banks are looking for competitive advantage; and consumer adoption is still at relatively low levels. In these respects, Romania is not that different from its more developed European neighbours. The four papers in this
199.00 USD

Online surveys provide promising opportunities in todays technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations. Key Features: Gives practical guidance: The book offers guidelines for the successful creation and implementation of Internet surveys. Focuses on online survey research: While this text covers topics common to all survey research, such as writing project objectives, drafting valid and reliable survey questions, and presenting results, it focuses mainly on specific online survey issues including survey software and survey research ethics. Provides comprehensive coverage: Most other research texts just contain chapters covering online administration of surveys; this book fills a considerable niche in the methodological literature by providing complete information all in one book. Evaluates the advantages and disadvantages of online surveys: The book discusses when and when not to use an online survey, how to write questions for an online environment, which sampling strategies to employ, and how to use commercial survey software and web-hosting services. This is an excellent supplemental text for advanced undergraduate and graduate courses on survey research methods across the Social, Behavioral, andHealth Sciences, in particular Sociology, Marketing, Education, Public Health, Political Science, Education, and Mass Communication.
33.26 USD

Online surveys provide promising opportunities in todays technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations. Key Features: Gives practical guidance: The book offers guidelines for the successful creation and implementation of Internet surveys. Focuses on online survey research: While this text covers topics common to all survey research, such as writing project objectives, drafting valid and reliable survey questions, and presenting results, it focuses mainly on specific online survey issues including survey software and survey research ethics. Provides comprehensive coverage: Most other research texts just contain chapters covering online administration of surveys; this book fills a considerable niche in the methodological literature by providing complete information all in one book. Evaluates the advantages and disadvantages of online surveys: The book discusses when and when not to use an online survey, how to write questions for an online environment, which sampling strategies to employ, and how to use commercial survey software and web-hosting services. This is an excellent supplemental text for advanced undergraduate and graduate courses on survey research methods across the Social, Behavioral, andHealth Sciences, in particular Sociology, Marketing, Education, Public Health, Political Science, Education, and Mass Communication.
77.36 USD

Fred Beckey tells a comprehensive story of the exploration of the northern Cascades (Washington). Covering the mountain area between the Columbia and Fraser rivers, this volume brings together the experiences of many kinds of explorers, from the Native Americans to the Hudson's Bay Company to the U.S. Army, and many more. Hard cover, 550 pages.
39.95 USD

This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work.
23.72 USD

The National Church Staff Compensation Survey is an on going project of the National Association of Church Business Administration. The project is managed through an online database tracking 61 job positions in congregations throughout the United States. This printed report represents the data at a given time in the survey life. Additional information on the survey and this report can be found at www.nacba.net/salaries.
108.33 USD

This is the second of two issues of the journal dedicated to online banking issues. The first issue concentrated on European papers. This issue contains papers from India, the USA, Singapore and New Zealand. The paper by Mukherjee and Nath reports findings from a survey of over 500 online bank customers in Calcutta. Their key findings are that trust significantly affects customers’ commitment to engage in online transactions. Trust is positively affected by shared values and reputation and, not surprisingly, negatively affected by opportunistic behaviour. The bottom line is that trust is a critical success factor in ‘‘retail bankspace’’. Gerrard and Cunningham look at the diffusion of Internet banking among Singapore consumers. Using exploratory interviews and a survey approach, they conclude that consumer adopters of Internet banking find it to be more convenient, less complex, more compatible to them and more suited to those who are PC proficient. Their findings are analysed and discussed in light of the seminal work on diffusion of innovation by Rogers. Lang and Colgate studied New Zealand bank customers. Their large-scale survey found that customers differ with regard to the combination of IT channels they may use. Where there is symmetry between the bank’s offering and the channel preferences of customers, a more positive assessment of the quality of the relationship between the customer and the bank emerges. However, where an IT gap exists (the customer wanting more or less than is provided) a less positive assessment results. Lassar and Dandapani’s USA-based experiment found that the complexity of the online task affects the consumer’s perception of the bank Web site. Significantly they also found ‘‘social presence’’ to be a non-issue (that is, the degree to which the medium conveys the sender’s psychological presence). In toto, the two special issues cover a wide subject matter. In looking at the eight papers as a piece, four sets of issues emerge. The first issue relates to bank adoption of the Internet. The resounding finding is that the Internet is one of, if not the, dominating issues of the next decade for banks. The driving forces for adoptions are largely external to individual banks and include: other banks’ adoption, competitive forces, consumer demand and the availability of technology. These drivers will overcome the inhibitors, which are largely internal to banks and include their lack of innovative culture. The second issue is consumers’ adoption. In summary, adopters find online banking more convenient, speedier, easy to use, cheaper, less complex, delivering more consistent standards of service and more suited to the PC-proficient. The third issue across the papers is that of methodology. This being a marketing journal, the survey remains the key instrument of research, with Likert scales being very popular. Only one experiment is featured (Lasser
199.00 USD

The 1969 publication of Paul Kay and Brent Berlin's Basic Color Terms proved explosive and controversial. Contrary to the then-popular doctrine of random language variation, Kay and Berlin's multilingual study of color nomenclature indicated a cross-cultural and almost universal pattern in the selection of colors that received abstract names in each language. The ensuing debate helped reform the views of anthropologists, linguists, and biologists alike. After three decades in print, Basic Color Terms now has a sequel: in this book, Kay, Berlin, Luisa Maffi, and William R. Merrifield authoritatively defend and complete the original survey, studying ninety more languages in detail with the help of native collaborators. The results are presented even more clearly than before, with charts showing the overall palette of color terms within each language as well as the levels of agreement among speakers. Their raw data are also available online, ready to fuel or settle a new round of disputes.
90.00 USD

Online - Brad Paisley
5.99 USD