Many advertisements for alcohol and tobacco products enjoy wide appeal among people too young to use these products legally. However, it is not clear whether this promotes young people to abuse these substances. < I>Does Advertising Promote Substance Abuse?< /I> draws upon advertisements in magazines, movies, professional sports broadcasts and more to examine this issue from a variety of viewpoints.
28.62 USD

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
61.95 USD

This fascinating book shows how American advertising both shaped and reflected American character. Drawing on a wealth of period advertisements and other sources, the growth of advertising from the penny press to magazines and radio and finally to TV is expertly outlined. See how Yankee peddlers fine-tuned the art of persuasion . Reflecting the American dream, the growth of our country is shown through advertisements that have come to define who and what we are.
30.51 USD

This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
36.61 USD

Antique Trader Weekly is the largest antiques & collectibles marketplace publication in the U.S. with 2,000 advertisements each week and a comprehensive listing of auctions & shows. Special Bonus: Subscribers now receive Collector Magazine & Price Guide as a monthly supplement to Antique Trader Weekly!
38.00 USD

The Vibra-Slap was the first of numerous patents granted to Latin Percussion. It has appeared in more recordings, soundtracks, and advertisements than any sound effect ever made. As with many other LP products, the Vibra-Slap was conceived as a dependable replacement for the original delicate rattling horse jawbone.
36.95 USD

The Victoria Titling font is an elegant set of titling capitals based on a foundry typeface from Stephenson Blake. The characters are narrow with strong vertical stress and marked contrast between thick and thin strokes. Use Victoria Titling in large sizes for advertisements, posters and headlines where a touch of refinement is appropriate.
25.99 USD

The Monotype Goudy Catalogue font is very similar to Goudy Old Style. It retains the short descenders and old style characteristics but is generally heavier in weight and slightly wider. Monotype Goudy Catalogue is ideal for small point size settings, as the name indicates, it can be used in catalogues, small advertisements and books.
25.99 USD

Bertie was designed by Alan Meeks in 1986, an ornamented typeface with a light and elegant look. Such typefaces were at their peak in the middle of the 19th century, when they were created for the advertisements of booming industries. The sophisticated Bertie is based on forms of the transitional period and is best used in headlines with point sizes of 18 or larger to highlight its unique details.
42.00 USD

Berliner Grotesk is based on the Berthold foundry Berliner face of 1913. This digital version was made by Eric Spiekermann for Berthold in 1979. A display sans with large x-height and some unusual letterforms, the Berliner Grotesk font family is a good choice for advertisements and brochures.
79.00 USD