A practical book for technically inclined people, Google Advertising Tools explains the business and technology behind making money with content and advertising on the Web, particularly with Google advertising services. Readers will find all the background information they need to understand and work with both AdSense, which automatically delivers text and image ads that are precisely targeted to their site, and AdWords, which enables them to generate text ads that accompany specific search term results. With this book, readers will learn how to build a site that can derive revenue from AdSense, how to drive traffic to that site, and how to improve the site's search engine placement. There's plenty of detail on generating automatic keyword, ad text, URL, and custom reports. Readers also learn how to create effective contextual ads with AdWords, ways to create advertising applications with the AdWords APIs, and how to integrate AdWords data with databases, such as inventory systems.
19.99 USD

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
24.99 USD

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that''s exactly what Google AdWords does. It''s an awesome concept-but you can lose a bundle if you don''t know how it works.. . Learn how to: . . Build an AdWords campaign from scratch. Identify keywords that entice people to click on your ads. Get the lowest bid prices on your keywords. Defeat click fraud and other scams. Use search engine optimization techniques. Turn clicks into customers. . Plus get FREE e-mail updates on Google''s ever-changing system.. . .
15.52 USD

Targets owners of small-to-medium-sized businesses, who may be unaware of all the free business tools Google offers; these people wear many hats and are eager for straightforward information that helps them improve their profit margin Packed with examples of Fortune 500 companies, such as Proctor & Gamble, as well as smaller organizations that are using Google Business Solutions to gain immediate impact Shows readers how to use AdWords, AdSense, Analytics, Apps, Blogger, Checkout, Webmaster Central, and Search Appliance to maximize their business solutions This one-volume library includes eight minibooks covering Webmaster and Google Pages; search engine optimization; Google Analytics; Gmail, Google Talk, and Blogger; Google Docs, Google Spreadsheets, and Google Calendar; AdWords and AdSense; Google Gadgets and Open Social; and Google Postini
23.32 USD

The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.
26.00 USD

Web.com's Site Builder and Hosting Suite is designed to enable customers to easily register a domain name, build a website, and have it professionally hosted for a full year. After the year of free service, customers will be billed a standard recurring monthly fee to maintain their website, hosting and domain name registration. In addition, Web.com has partnered with Google to offer a $75 credit towards Google AdWords included in every box to help consumers market websites.
14.95 USD

Reach millions of targeted new customers right away!With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim...until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they're looking for the products and services you're selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.Learn to use the Google AdWords Keyword Tool to your advantage Maximize existing and familiar keywords--and remove negative search phrases Increase conversion rates and determine which traffic-tracking methods are right for you Systematically test ad copy and develop a plan for ongoing keyword discovery Adjust your ad campaign based on the ROI data you collect Gain new customers and retain customer loyalty through smart ad copy and personalization Zoom ahead of your competitors by using AdWords rapid feedback cycles Filter out inappropriate or irrelevant prospects Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed Guide to Portals, and is a regular speaker at industryconferences such as Jupitermedia's Search Engine Strategies and Nielsen Norman Group User Experience.
15.54 USD

This book takes the mystery out of Google and its programs including Adsense, Adwords, and the Google APIs. We spent thousands of hours interviewing and communicating with hundreds of experts. This book contains their secrets and proven successful ideas, including actual case studies. Learn hints, and secrets on how to implement effective Google marketing campaigns and earn enormous profits.
14.82 USD

Plan and launch your PPC campaign and keep track of its progressIf you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.Discover how toUse the right keywords to trigger your adsFigure your breakeven pointWrite ads that reach your customersCalculate return on investmentUse geo targetingTrack your ad results
24.99 USD

Jam-packed with more than 800 pages of expert advice and hands-on guidance, this book has everything readers need to build their own cutting-edge Web sites A one-stop resource that delivers the scoop on everything from HTML, tables, and forms to JavaScript and Flash Brand-new chapters cover getting attention with Google AdWords, building Yahoo! and Amazon.com stores, creating great eBay auctions, and getting paid with PayPal Includes new information on designing with cascading style sheets, syndicating a site with RSS, building a blog, and more
21.66 USD