Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
15.54 USD

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here''s what''s new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card, you can attract new customers to your website on Google''s dime.
17.82 USD

Dynamic Bid Maximizer™ is an ultimate pay per click or PPC bid management and optimization software that helps you manage your keyword bids in ALL the major pay per click search engines. It also helps you to build your keyword list, manage your keywords, automatically monitor your keyword bids and URLs at all major pay per click search engines. It will notify you of your current bids, analyze your ranking positions and fix bid gaps, by using Dynamic Bid Maximizer™, you will save up to 85% of your current bid cost on Pay Per Click search engines. Dynamic Bid Maximizer Advance™ version allows you to manage your pay per click accounts for all major PPC search engines including: Google Adwords, Findwhat, Espotting, Epilot, 7Search, Enhance Interactive, Lycos AdBuyer, BrainFox, SearchFeed, Xuppa (Bay9), Kanoodle. Set your upper limit and target position and start seeing results. Get the most out of your pay per click accounts.
259.95 USD

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis. Order your copy today and make your Web site work for you!
3.74 USD

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis.Order your copy today and make your Web site work for you!
29.99 USD

Direct Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an online brochure for the company. That''s fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is. In Internet Marketing: Profits That Lie Hidden in Your Website, you''ll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage. You don''t need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they''ll be ready to buy.
23.30 USD

Site Stats on SteroidsIs your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics?information you can use.If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.Master basic analytics and Web statistics conceptsSet up Google Analytics 2.0, choose the filters you need, and explore goals and goal-settingLearn about new features that enhance analysis, including cross-segment reporting and drilldown contentTake control of Google Analytics with customizable dashboards and date rangesExamine every aspect of the available reports, including visitors, traffic sources, content, and goalsDiscover the specific reports suited for e-commerce sites and how to use themMaximize the integration of Google Analytics with Google AdWordsBoost your use of Regular Expressions, write your own filters, and quantify your goalsBONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
29.99 USD

“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t. The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.
23.95 USD

Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs, eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce.Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.Create a flexible, scalable e-business plan with an eye toward the futureLocate low-cost inventory through Google, Craigslist, and trade showsTailor your business name and URL for maximum impactDevelop listings and auctions that generate high traffic Integrate high-impact photos, voice, music, and video clips Evaluate your financial performance using eBay's new Sales Reports and quarterly statementsDrive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphereIncrease sales by offering free shipping and return-customer discountsCombat online phishing and pharming scams, counterfeiting, and identity theftAttract international customers with eBay UK, eMarketBytes, and overseas partners
16.63 USD

The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!.  . Blogger-create your own personal blog. Gmail-Google’s web-based email service. Google Web Search-the most popular search on the Internet. Google AdSense-put profit-making ads on their own website. Google AdWords-buy keyword advertising on the Google site. Google Product Search-find hot deals without ever leaving your office chair. Google Book Search-search the full text of selected books. Google Calendar-a web-based scheduling and public calendar service. Google Checkout-pay for your Web goodies and collect payments from people who buy from you. Google Desktop-search documents and emails on your PC’s hard drive. Google Directory-the best sites on the Web, picked by Google’s editors. Google Docs & Spreadsheets-create and share web-based word processing and spreadsheet documents. Google Earth-a fun way to view 3D maps of any location on Earth. YouTube-view and share videos over the Web. Google Groups-a collection of user-created message forums. Google Image Search-search the web for pictures. Google Maps-maps, satellite images, and driving directions for any location. GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.      •    Use Google to search for news headlines, scholarly articles, and the best prices on the Web.      •    Read and respond to blog postings and create your own blogs with Blogger.      •    View the latest viral videos with YouTube.      •    Create maps and driving directions with Google Maps.      •    Use Google’s free web-based email service Gmail.      •    Create your own custom Google Maps mashups–and put customized Google search on your own website. Michael Miller has written more than 75 nonfiction how-to books, including Que’s. Absolute Beginner’s Guide to Computer Basics , Tricks of the eBay Masters , and iPodpedia: The Ultimate iPod and iTunes Resource . Category Internet. Covers    Google. User Level    Intermediate to Advanced.  
27.99 USD