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<description>* AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues * This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! * Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools * Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software</description>
<pubDate>Fri, 09 Jan 2009 09:13:28 +0100</pubDate>
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<description>AdWords lets every business&amp;#150;from eBay PowerSellers to Fortune 500 companies&amp;#150;create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of ...</description>
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<title>QuickStart Guide to Google Adwords</title>
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<description>Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it''s not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide will walk you through the steps of getting started with AdWords and show you how to segment your ad campaigns, track results, and maximise the results of your marketing investment. Go from marketing-zero to AdWords Hero in under 60 minutes!</description>
<pubDate>Fri, 09 Jan 2009 09:13:29 +0100</pubDate>
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<title>Winning Results with Google Adwords</title>
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<description>Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. YouAnd#39;ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand GoogleAnd#39;s Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates</description>
<pubDate>Fri, 09 Jan 2009 09:13:29 +0100</pubDate>
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<description>Don?t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there?s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.</description>
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<title>Winning Results with Google AdWords</title>
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<description>Don&amp;#8217;t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle...</description>
<pubDate>Fri, 09 Jan 2009 09:13:29 +0100</pubDate>
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<title>Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords</title>
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<title>Google Advertising A-Z: Essential Adwords  Image Ads Tips for Getting the Most Clicks at the Lowest Cost</title>
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<description>Google Advertising A-Z provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost. Here are but a few of the A-Z topics covered: The Huge Business Potential of Google Advertising, Build Brand Identity for Free on Google, The Froogle Advantage, Market Your Way to Success Using Google Catalogs, Zeitgeist Marketing Data, The Key to Getting #1 Placement on Google, How the Time of Day Affects Your CPC, Definitive Ad Stylization, Trademark Use Guide, Free Google Advertising Tools, and Industry Examples of Crucial Advertising Dos and Don'ts. If you want to beat your competition by getting more clicks on your Google ads at the lowest cost, Google Advertising A-Z is a must.</description>
<pubDate>Fri, 09 Jan 2009 09:13:29 +0100</pubDate>
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<title>Google Advertising Guerrilla Tactics: Google Advertising A-z Plus 150 Killer Adwords Tips  Tricks</title>
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<description>Google Advertising Guerrilla Tactics is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost...</description>
<pubDate>Fri, 09 Jan 2009 09:13:29 +0100</pubDate>
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