Marketing
25.08 CAD

The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing ...
181.99 CAD

The second edition of Marketing is a complete guide to the entire discipline of marketing, including the latest developments in areas such as category management, database marketing, loyalty ...
100.99 CAD

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic ...
177.95 CAD

A unique and easy-to-read breakdown of marketing information...
96.60 CAD

Marketing is an international textbook designed for undergraduates and MBA courses...
81.99 CAD

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students...
66.95 CAD

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students...
166.95 CAD

The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical ...
99.95 CAD

This fourth edition of Marketing continues to be a trusted reference for students and practitioners of marketing in South Africa...
113.50 CAD