Radio On
23.79 USD

Radio *
22.29 USD

Radio
16.14 USD

Radio
12.29 USD

Readers will learn the history of the invention of the radio in this title that includes information on the key players, the setbacks long the way, and the moments of discovery.
8.95 USD

As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding: Radio as a career--from tips on getting started to job negotiations Programming--talk radio and music, from format science to picking the hits Relationships with listeners--everything from staying in touch with your audience to public image Branding, marketing, and advertising the radio station Research--music tests, audience analysis, ratings, and more Practical information about management policies Radio realities--information on rules and regulations This latest edition has been updated to include: Important updates on an ever-evolving field Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and moreto be accompanied by an on-line section of electronic forms for convenience Ideas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. * Learn how to be a hit with listeners in any format * 4th edition to include essential forms and ideas for satellite and web radio programming--and accompanied by an on-line forms section for your convenience! * Learn all about radio as a career--from getting your first gig to job negotiations once you've gotten your foot in the door! * Published in association with the National Association of Broadcasters - the leading American broadcast organization
36.95 USD

In a wide-ranging, cross-cultural, and transhistorical assessment, John Mowitt examines radio''''s central place in the history of twentieth-century critical theory...
18.81 USD

In a wide-ranging, cross-cultural, and transhistorical assessment, John Mowitt examines radio''''s central place in the history of twentieth-century critical theory...
68.50 USD

Providing insight into a field that is fairly accessible for those willing to start out in small markets and work their way up to the big time, 'Career Opportunities in Radio' profiles more than 70 jobs that are available in the field, both for those just starting out and for more seasoned professionals alike.
49.50 USD

Mercury:8225582
22.99 USD