THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar?ket?ing): Three syllables that fill most small business owners and entrepreneurs with dread...
12.12 CAD

Few scientific developments have given rise to as much controversy as biotechnology. Numerous groups are united in their opposition expressing concern over environmental and health risks impacts on rural livelihoods the economic dominance of multinational companies and the ethical implications of crossing species boundaries. Among the supporters of the technology are those that believe in its potential to enhance food security further economic development increase productivity and reduce environmental pressures. As a result countries - and sectors within countries - find themselves at odds with each other while potential opportunities for development offered by the use of biotechnology are seized or missed and related risks go unmanaged. This book a unique interdisciplinary collection of perspectives from the developing world examines the ongoing debate. Writing for the International Centre for Trade and Sustainable Development leading experts address issues such as diffusion of technology intellectual property rights the Cartagena Protocol impacts of international trade capacity building and biotechnology research and regulation. With the most recent and relevant examples from around the world Trading in Genes offers the reader a single-volume overview of the connections between biotechnology trade and sustainability that is both wide-ranging and thorough.
48.95 USD

With the new emphasis on environmentalism in the 1990's, Lappe stresses how her philosophy remains valid, and how food remains the central issue through which to understand world politics. From the Trade Paperback edition.
12.99 USD

With the new emphasis on environmentalism in teh 1990?s, Lappe stresses how her philosophy remains valid, and how food remains the central issue through which to understand world politics.
17.44 CAD

We live in a time of revolution. Corrupt or inefficient social systems face protests around the globe...
18.20 CAD

Half the world''s population lives in cities, and yet the modern city is a direct cause of pollution, alienation and social division...
32.50 CAD

Any company - big or small, based in a 30-floor office block or in your kitchen - has the opportunity to grow their business and brand through online marketing activities. For small companies, this is especially the case.
16.79 USD

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
29.99 USD

Part of the "Guerilla Marketing" series, this book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys. Aiming to destroy the myth that only big companies can afford marketing research, it contains tips that are helpful for business owners, managers and entrepreneurs.
29.95 USD

More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.
29.95 USD